• Home
  • About
    • About Competitive Futures
    • About Eric Garland
    • News
  • Case studies
    • Competitive strategy
    • Economic development
    • Opportunity assessment
  • Services
    • Research
      • Technology foresight
      • Future customer profiles
      • Competitor positioning
      • Investment due diligence
    • Training
      • Future Intelligence course
      • Real Forecasting
  • Media
    • Best practice reports
    • Books by Eric Garland
    • Articles by Eric Garland
    • Podcast episodes
    • STEEP Reports
    • Presentations
  • Blog
  • Contact

Posts Tagged ‘Web 2.0’

Can Web 2.0 be a tool of fascism?

Monday, 20 April 2009 11:57 Written by Eric Garland 0 Comments

Due to a highly interesting debate on Twitter, I’d like to recast the spontaneous debate between Mr. Keen and myself regarding the potential use of Web 2.0 technologies.

For the record, Keen does not say that Web 2.0 is doomed to fascism, he says it’s “fucked.” He believes that as economic realities get more dire, fascist elements could seize Web 2.0 as a tool to whip up frenzy. It is not certain that Web 2.0 will lead to fascism, but he believes that social media could be even less democratic than the media used in the pre-web industrial era, media that was dominated and guarded by experts and official sources. His typical argument, well expressed in his books and articles, is that most people on social media can hide behind anonymity, whereas professional sources are incentivized to stay professional and accurate. I am paraphrasing, but his argument seems to be that Web 2.0 risks being seized by fascists, capitalizing on that anonymous, vituperative, snarky spirit in some corners of the Internet to whip up sentiments for nationalism. A provocatively-titled piece in the Daily Beast called The Internet is Bad For You explores this risk.

My retort is that fascism worked much better with few sources of official media, broadcasting owned by central sources and manipulated by the concentrated power of elites in a nationalistic government. While Web 2.0 surely can be used as a tool for fascist elements in society, I think they had a better deal when it was really expensive to own radio and television towers. Web 2.0 allows nearly infinite social networks, and while many of these could be angry, nationalistic, and sympathetic to fascism, the structure of the technology works against its fundamental logic of conformity. Fascism worked well with single arguments, uniforms, flags, and national anthems. Web 2.0 leads more to a giant jumble of micro-niches, groups that only ever really come together to watch clips of British talent shows and similarly democratic events. The rest of the time, it’s herding cats.

Keen is right, though – the real risk is poverty and injustice. Prevent that, and the fascist gangs should remain at bay.

The attention model for Web 2.0 is different than the advertising model

Thursday, 19 March 2009 12:44 Written by Eric Garland 0 Comments

Great column from Andrew Keen regarding the different business models represented by Twitter and by the rest of Media 2.0.

He points out, correctly, that Twitter values attention, while advertising only values the likeliness of people to purchase something. You can do whatever you would like with attention: start a political movement, encourage sales, provoke conversation. Advertising is measured solely by the likelihood that the target market will open their wallet.

It will be interesting to see what business model Twitter ultimately chooses. At some point, they will need to ask people for money.

The real economic stimulus: entrepreneurs – a view from Tech Cocktail

Friday, 27 February 2009 16:16 Written by Eric Garland 1 Comment

techcocktailThe national pastime is now watching financial indicators reach the lows of the decade. It’s getting boring.

FAR BETTER is to see what IS going to create the next economy – entrepreneurialism. The next economy won’t be stimulated into existence, it will be built by entrepreneurs. Yes, that intrepid spirit of putting your money and time into businesses that do little but eat money and time, in the hopes that one day you will change the world – or at least turn a profit.

My colleague, the intelligence thoughtleader and Enterprise 2.0 guru August Jackson dragged me out to a mixer for group I didn’t know – Tech Cocktail. You might think that an event dedicated to technology startups would be morose in this supposedly capital-scarce, depressed economy. Surprisingly, the mood was gleeful, far more reminiscent of Monica-Lewinsky-era Washington, when cell phones were novel, Napster brought you the world’s music guilt-and-compensation free, and people were just SURE that www.e-spatulas.com was going to set the world on fire.

Wait, haven’t we learned ANYTHING since 1998? Shouldn’t we have figured out to not trust the flowing drinks, the meeting of new people, the launching of strange sounding, internet-based services, since this irrational exuberance brought us Enron and Global Crossing? Isn’t getting excited about tech companies better suited to an era of high profits, financial trickery, cheap illusions?

No, this is still where the future’s at. Sure, nobody was trying to deal with clean water, climate change or healthcare, the likely shapers of our destiny, but it’s the attitude here that is so important. Check out a few of the players:

  • The Social Collective, a group the builds online communities to improve the value of conferences
  • Localist, a one-stop shop to advertise local cultural events
  • DeGeeked, a website dedicated to answering the simplest, most inane questions for tech n00bs
  • GeniusRocket, a service to link brand builders and artists

What struck me was that this time around, all of the entrepreneurs were prepared to discuss viable business models. They knew where the money would come from, and were even realistic about their projections. Today, it’s OK to base a business off traffic and revenue from ads, even if it means you won’t be ultimately buying a Gulfstream 5 from your income. The rest generally knew who their target markets would be. These details seem to be all the difference between this round of innovation and 1999, when sites like www.goatclick.com went for $127.50 a share, and the CEO said “We’re still looking for a business model.”

I don’t care whether any of these specific businesses rescues the economy. What strikes me as important is that America is still hosting these types of events, where people come together excited to talk about building new services, manufacturing new goods, solving real problems and hopefully creating jobs. This is the only spirit that EVER builds economies.

We’re spending so much time examining the collapse, it’s time we get excited about the recovery. I know I am.

About the blog

This is the official trend blog of Competitive Futures, a management consultancy that provides trend research and analysis for business and government around the world. Here, we update you on interesting trends we see as part of our work for our clients.


For managing partner Eric Garland's new author and speaker blog, please consult and bookmark http://www.ericgarland.co

Get trend updates sent to your mailbox

Enter your email address:

Delivered by FeedBurner

Sign up for the CompFutures Trend Report

Trends we’re tracking

Tags

agriculture analysis bailout bailouts banking banks business development business models California China competitive intelligence debt disruption Economic Development Economics economy education Energy Entrepreneurialism Facebook finance financial crisis forecasting forecasts foresight future Futurism Greece healthcare intelligence leadership Media mergers mindsets music oil petroleum psychology publishing Retail scenarios social media social networks strategy urbanization
Podcast powered by podPress v8.8.10.12