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Posts Tagged ‘scenarios’

101 statistics about why social media will drive the future of CRM

Wednesday, 24 August 2011 17:08 Written by Eric Garland 0 Comments

Inbound marketing experts HubSpot put together a compelling list of statistics that show why the future customer will require new techniques and technologies, especially social media.

100 Awesome Marketing Stats, Charts and Graphs

View more presentations from HubSpot Internet Marketing

One of the reasons Competitive Futures is launching its multi-client research project on this is subject is that forecasts show that many executives are unclear about how to go about social media for CRM, and even intend to keep marketing through one-way, context-free media, despite the incredible growth in online social activity.

It is our forecast that this tension between social-savvy customers and social-hesitant businesses will mean that the first companies to evolve their practices will achieve competitive advantages in the years to come.

Check out our white paper, and download our prospectus to see how your company can sponsor this unique foresight project.

 

Cold War policy makers versus young Arabs

Monday, 14 February 2011 11:14 Written by Eric Garland 0 Comments

When writing scenarios, you must come to terms with the fact that the people in your scenarios will not think like you. Their assumptions on society, technology, economics and politics will come from a completely different set of data than your own. The only way to understand how the future might go, then, is to put yourself in their shoes. This is not easy, but it is the only way.

That said, this is what I heard on TV and in meetings over the last week on the subject of the future of Egyptian democracy:

Sixty-something Cold War-era Policy Guy:

Well, the “fun days” of this so-called revolution are, I’m afraid to say, now over. Now comes the real work, which the people of Egypt are scarcely accustomed to. The Muslim Brotherhood looms in the background, and who knows what the eventual policy toward Israel will be. You know, if you remember the last fifty years, these “democratic revolutions” are usually dangerous and can lead to even worse despotism. And what about regional stability? And what about the Domino Effect?

Yes, the United States has a lot to think about in the coming days.

Thirty-something Egyptian:

I was born in 1980, the year before Mubarak came to power. I have never known any other ruler but he and his secret police. My parents were always in favor of his stability and the initial promise of economic opportunity, but over time things never got any better. My parents generation, if they were lucky, had the opportunity to study in London or Paris, but we seem to be stuck with our lot here.

The only people who have opportunity are those with family connections. Between the police and the bureaucrats, nobody can afford the “baksheesh” require to start a business or find a job. We’re stuck with catering to tourists.

And if you want to speak up? My cousin spent a very, very bad weekend in the basement of the police station for daring to hand out pamphlets about a meeting where they were going to discuss a new political opposition party. He never walked the same again. And you know, he got off relatively light.

Now, fuel and food prices are increasing. The only people who don’t feel it are behind locked gates in million-dollar houses. We had very little, and now we’re losing it.

The only common denominator is Mubarak. He has to go if we are to have a future. I don’t know what lay on the other side, but I know it is time for him to go. We need to a future to live.

The kids in Egypt were not alive for the war in ’67. They weren’t present when the allegiances of Egypt went from Russia to the United States during the Cold War. They know what they know, what they have experienced, and will act from that.

Those making strategic scenarios about what happens next in the geopolitical balance would do well to ask what their assumptions would be if they were born in 1982.

Expert technology assessment of vintage innovations

Saturday, 22 January 2011 11:04 Written by Eric Garland 2 Comments

One of the key elements of writing scenarios is accepting that you are describing people of the future who will most likely not share your assumptions about the world. Their society will look and act differently. Technology will solve new problems and cause new complications. They won’t be, in many ways, like you and me. This is scary, because it makes us feel obsolete and more likely to avoid the real implications of where the world is heading. Nobody likes a bracing shot of mortality with their futures work – but that’s what we get.

Don’t believe that your world will one day look foreign? Watch this group of Quebec schoolkids try to somehow fathom the bizarre world that you and I must have inhabited.

What, after all, could this strange, backward group of people been thinking to be playing with this absurdly inferior technology?

Update: Scenarios for Greece

Wednesday, 28 April 2010 11:55 Written by Eric Garland 0 Comments

Egads, Reuters has a really great set of scenarios for how the Greek crisis could play out.

Good stuff, very positive to see in major media.

Consequences

Friday, 09 April 2010 08:40 Written by Eric Garland 1 Comment

The reason we study trends, forecasts, and scenarios is that our actions have consequences. Our decisions or lackthereof will impact the fate of nations, of men, of our ecosystem, of life itself. Small or large, immediate or delayed, our in actions in a complex system have real effect.

Take Iceland. This financial calamity is causing the first net migration of Icelanders from their island since 1887.

Anna Margret Bjoernsdottir never thought she would be forced to leave her once wealthy homeland, but after 18 months of economic upheaval she has decided to join the biggest emigration wave from Iceland in more than a century.

“I just don’t see any future here. There isn’t going to be any future in this country for the next 20 years, everything is going backwards,” lamented the 46-year-old single mother, who plans to move to Norway in June.

The cause of the upheaval is the country’s integration into a global financial structure that even New York, London and Zurich scarcely understood.

Like many other Icelanders who have seen their worlds collapse since the financial turmoil began, Bjoernsdottir’s predicament stems from the decision, on advice from her banker, to take up a loan in foreign currency.

Repayments on her loan, in yens and Swiss francs, became insurmountable after the Icelandic krona nose-dived following the banking sector implosion.

“My loans are twice as high as they were,” she said, shaking her head in disgust. “The payments keep going higher and higher, so I have to leave, I’m forced to!”

We have lived in a period of relative peace and prosperity in the West, and if we read about emigrants fleeing their home country, it’s usually from some place like Cambodia or Guatemala, a place that that has never succeeded in our First World economics. Turning the page back a few years, we see immigration from Ireland and Italy due to extreme hardship. It is hard to imagine the new home of software development companies and luxury goods returning to a state of hardship.

Then again, it’s difficult to imagine recalcitrant Icelanders leaving for the shores of Norway.

That is why we look at scenarios – because these things are possible within a lifetime.

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About the blog

This is the official trend blog of Competitive Futures, a management consultancy that provides trend research and analysis for business and government around the world. Here, we update you on interesting trends we see as part of our work for our clients.


For managing partner Eric Garland's new author and speaker blog, please consult and bookmark http://www.ericgarland.co

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