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Posts Tagged ‘Manufacturing’

America prepares to re-shore manufacturing

Tuesday, 11 January 2011 16:24 Written by Eric Garland 0 Comments

We have been following trends in manufacturing in this secret, surprising locale – the United States – for more than ten years. Shocking, avant-garde behavior? It shouldn’t be – the United States remains the world’s largest manufacturer, though statistical debates rage as to whether China has actually overtaken the U.S. for the top spot. Either way, China has been gaining fast, the U.S. is less reliant on manufacturing for it’s GDP, and trends in both countries are fascinating and essential if you want to forecast the future of the world economy.

Derek Singleton at the Software Advice’s Manufacturing Blog sees U.S. manufacturing as resurgent, and that American companies should start strategizing now for the coming wave of “re-shoring.” They report some surprising drivers:

More manufacturers are bringing production back to North America. We think the three main drivers of this trend are:

  • Increases in the cost of ocean freight transportation, which has increased by as much as 150% since the 2008 lows;
  • Longer product delivery cycles that make domestic manufacturers less responsive to consumer demand; and,
  • Poor production quality standards that have resulted in the delivery of defective goods.

The cost issue is really the key trend driver – increasing the price of shipping would be as easy as a spike in oil prices, and cost of doing business in China will no doubt increase as the nation’s infrastructure spending burns along at 10% of its GDP. Singleton’s view on macroeconomics make sense as well:

The rising cost of Chinese labor is prompting domestic manufacturers to reconsider their off-shoring habits. Last year, Chinese inflation rose to 5.1% – its highest level ever. Sure, Chinese manufacturing remains far less expensive, but a trend toward higher costs is clear.

People talk of the Chinese economic miracle – the last bastion on Earth with that incredible 10% GDP growth! Well, that means inflation of prices too – likely some of the same prices that make manufacturing there so attractive.

Our colleague Paul Denlinger told us in his podcast that the Chinese strategy may be to develop a sizeable middle class to buy up its manufacturing output. At the same time, the U.S. could return to manufacturing for its domestic market as well. Very 1970.

This may answer the question, “What will the U.S. do for a living?” Answer: make stuff.

What will America do for a living?

Thursday, 30 December 2010 09:17 Written by Eric Garland 5 Comments

There is a great post today on Mish’s blog about the future of job growth in the United States. He’s at odds with Calculated Risk blog on the forecasts for employment in America.

CR forecasts a growth in between two million and three million jobs in the United States in 2011 alone.

Employment forecasts for 2011

Calculated Risk takes the time to point out that this is not necessarily going to be seen as a tremendous recovery:

With over 15 million unemployed workers – and 6.3 million unemployed for more than 26 weeks – adding 2.4 million private sector jobs will not seem like much of job recovery for many Americans. Hopefully I’m too pessimistic.

Mish is skeptical, unable to see what exactly will drive this growth. This chart from the Bureau of Labor Statistics that he cites shows how manufacturing jobs have been declining steadily for a decade, in both recession and boom.

Manufacturing jobs from 2000 to 2010

We have been discussing how America, as the world’s largest economy, is in a transition to a “Knowledge Economy.” Clearly we are seeing the decline in jobs that involve actually manufacturing things. Supposedly, we are supposed to move as a nation toward intellectual property law and management innovation consulting and branding. Yet those jobs are not filling the losses from other types of non-farm labor.

Is the Knowledge Economy still a good term for what is happening? What will America do for a living?

Rebirth of the “made in America” brand

Friday, 09 July 2010 12:28 Written by Eric Garland 1 Comment

Most consumer purchases in the United States, large and small, involve reading the tag “Made in China.” Everywhere. Everything. Baby toys, shower curtains, plastics of any sort, iPods, furniture – it seems lately that the only thing in America that isn’t made in China is AMERICANS. Maybe we’ll even figure out how to outsource that…

A tip for trend analysis – every major trend has a counter trend. The megatrend of Asian manufacturing is now leading to a powerful counter trend of repatriating operations to America, or at least to make it look like it’s a key component of your brand.

You can see this movement in the “manifesto” commercial for the new Jeep.

Will others competitors follow along?

About the blog

This is the official trend blog of Competitive Futures, a management consultancy that provides trend research and analysis for business and government around the world. Here, we update you on interesting trends we see as part of our work for our clients.


For managing partner Eric Garland's new author and speaker blog, please consult and bookmark http://www.ericgarland.co

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