Those of you who read Future, Inc. know my special love for beer. It’s a magical substance for oh, so many reasons,
but among its many mystical properties is that it’s RECESSION-PROOF.
This is a simple local news story about a Carolina brewer starting a business in a down market. The punchline is that it’s almost always safe to start a business doing delicious craft brew beer, since sales of alcohol are the last to slump, and since the segment is still growing 14% a year.
One of the things we discovered about local beer was that it ends up being the flag for local economic recovery. So, neighbors out of work? Tough times ahead? Drink your local beer with your friends – it may be the signal of economic vitality right around the corner.