Fantastic article from Seth Godin about the future of the publishing industry. According to one of the business world’s most consistently interesting thinkers, there is a great future for ideas and inspiring people, but a terrible future for the book industry itself.

Speaking as someone who loves writing and thinking, but can’t understand why it takes an extra six months for a publishing date due to printing books in China, this is a refreshing look.

Since our banks and automotive companies are dying at such a quick pace, it seems like a nice time to visit the question of how to engineer industries before they collapse.