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Posts Tagged ‘Futurism’

The future is growing up

Friday, 04 February 2011 12:25 Written by Eric Garland 0 Comments

I’d like to underline the most important point from our podcast with World Future Society president Tim Mack yesterday. The study of the future is about fifty years old at this point, a fact that might escape you given the astonishment of major media every time they mention it. Futures is almost as old as most of the serious disciplines of modern management: market research, marketing/PR, some kinds of finance.

That said, the discipline is growing up rapidly. The point Tim Mack makes with such eloquence is that much of the interest in foresight during past decades came from technophilia and pure optimism. That is to say, people wanted to know about the future because of how much more awesome it would be, from a scientific and social point of view. This makes complete sense when you think of the number of people who died in childbirth, died from simple infections, suffered wildly during surgery, went hungry and then…didn’t. Every decade there were miracles that represented remarkable progress in the ability of the human race to control its environment and shape its own destiny. It would only stand to reason that one would expect the future to full of nothing but such success.

The past couple decades have been telling a different story. It is becoming increasingly clear that our modern technology and social outlook can produce failure and catastrophe right along side progress and miracles. Today, you must learn to study the future to appreciate its implications both good and bad. This is not as much fun as anticipating awesomeness. But so what – that’s life. Maturity is all about taking the good with the bad. If foresight is to be a serious discipline that provides real value, this must be its destiny.

And we’re getting there.

It could be the most important time to be part of this discipline.

HOW TO PREDICT THE FUTURE AND WIN

Tuesday, 04 January 2011 16:41 Written by Eric Garland 0 Comments

That’s the working title for the follow up to my first book, Future, Inc, and it’s due out sometime in February.

The subject matter is new ground for futurism, an exploration of not how to think about the future, but why we usually don’t.

Humor is used liberally, so be forewarned.

More details to follow.

One hundred and five deadly cognitive traps to avoid

Wednesday, 19 May 2010 09:07 Written by Eric Garland 1 Comment

Everybody wants a profitable, just, humane, creative, interesting, healthy future – it’s just that while we are working in groups to achieve it, a bunch of other stuff happens along the way. Such is life in a world defined by bureaucracy, and instead of complaining about it, we need to realize why we’re having so much trouble actually thinking about the future. Until we recognize our collective problems, all the trends and scenarios in the world won’t help us create organizations with a strong sense of foresight.

The above statement is the central thesis for my next book, which will be a detailed, rich manual on exactly how NOT to study the future. I have identified twenty-five common traps into which leaders fall when attempting to think about the future. Before you get flogged with any more reports about nanogenetics or the rise of the Ghanaian automobile industry or reports on cell phones implanted in your molars, we need to look back at the past fifty years of futurism and see why it didn’t necessarily result in a world full of visionary futurists.

Given my new mission, I was excited to find this beautifully-presented look at cognitive bias in groups.  The authors outline for us all the ways our group dynamics can result in dangerously inaccurate thoughts about the future:

  • The 19 social biases
  • The 8 memory biases
  • The 42 decision-making biases
  • The 36 probability/belief biases

I love this presentation in the way in does not invite to blame or ridicule – these are natural phenomena that occur within groups of people. I may have committed 75 of these mistakes before breakfast myself – it’s that easy. When we come around to such self-analysis with a touch of humor and understanding, we may finally be in a position to move on to organizations that are more sophisticated and more effective.

Cognitive Biases – A Visual Study Guide by the Royal Society of Account Planning

Forecasting works: Functional foods 1999 – 2009

Friday, 04 September 2009 03:55 Written by Eric Garland 0 Comments

foodtechToday, the airwaves are filled with advertisements for consumer foods that aren’t simply nourishing but portrayed as practically medicine. A slew of softdrinks are marketed as hangover cures, energy, memory enhancers, cognitive enhancers, help with clairvoyance, and fuel for flight. Fish isn’t just fish, it’s OMEGA-3 FATTY ACIDS. And somewhere along the way, trans-fats replaced “Ebola virus” as the world’s deadliest substance. Is this random or could you see it coming?

Food as medicine was a theme we predicted for 2010 way back in 1999 when studying the future of food and health for a group of global consumer product manufacturers. The world seemed to be at a turning point at that moment, with a number of trends appearing to collide in the decade to come:

  • Super-size and family value packs had reached their apex, due to increasing penetration of fast food and big-box retail throughout the world
  • Obesity epidemic reaching a pitch, not only in America but also in unexpected places like France, Greece, China
  • Litigious American culture had finally apexed with its war on cigarette liability, and a new target was likely to be next
  • Biotechnology was promising new technological abilities for all plant life (this was the era of the Human Genome Project and techno-positive rhetoric was off the chart)
  • Boomers were aging, and increasingly interested in immortality on the cheap
  • Sustainability was increasing as a concern, and farming would be one of the most effected industries
  • The “Slow Food Movement” was beginning to point back to heirloom breeds of livestock and produce and encourage local diversity in favor of industrial solutions

Read more ...

In praise of forecasting: a series

Monday, 31 August 2009 11:24 Written by Eric Garland 0 Comments
  • “It’s impossible to tell the future.”
  • “Nobody could have seen this coming.”
  • “ These days, things are so unpredictable, we just focus on the short-term.”
  • “We have entered into a period of history of high instability – forecasting is practically impossible.”

iStock_000005408268SmallThe above are classic canards used by the media and some authority figures to argue against the intellectual exercise of thinking critically about the future. They have been used with alarming frequency since the bank meltdown of last year. The collective shrugging of the shoulders of our banks and Treasury officials was often accompanied by sighs of “How could we have know what was coming? It was all TOTALLY random. That’s just the way of the world now.” Ergo, we needn’t think hard about the possibilities of converging trends, we should just check in to be told what’s going on.

This is wrong, and it is counter to how smart leaders act. None of that has changed, bank catastrophe or not.  Think about the future and you will improve it. Ignore it, and other people will create your future for you.

This week marks my tenth anniversary as a forecasting professional. I can now look back on forecasts we made a decade ago with today as the target date. Thinking about a decade of predictions, scenarios, visions and forecasts, I can say I am more excited than ever about this intellectual discipline. In short, it works, it helps, and I still recommend it to every executive on Earth.

This week, I’ll be sharing some of my favorite stories of forecasts we made in the heady days of the Dot Com Boom. If ever there was a period of irrational exuberance, that was it. And we still saw into 2010 with some clarity – enough so that I’m proud to discuss our successes and amusing failures.

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About the blog

This is the official trend blog of Competitive Futures, a management consultancy that provides trend research and analysis for business and government around the world. Here, we update you on interesting trends we see as part of our work for our clients.


For managing partner Eric Garland's new author and speaker blog, please consult and bookmark http://www.ericgarland.co

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