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Posts Tagged ‘competitive intelligence’

Competitive Futures announces strategic alliance with competitive intelligence leader Aurora WDC

Tuesday, 31 May 2011 09:59 Written by Eric Garland 1 Comment

Competitive Futures, a leading provider of strategic intelligence services for business and government, formally announced its strategic alliance with Aurora WDC, one of the top companies in the world for global competitive intelligence research and analysis. The alliance will build on the complementary strengths of each organization to achieve their shared goal of creating a world of future-focused leaders with sophisticated analytical skills.

Aurora WDC CEO Derek Johnson commented, “We’ve worked together with Eric Garland and Competitive Futures for years now to create the Intelligence Collaborative with the goal of uniting the analytical profession. Now, as Aurora WDC moves more into the vitally important space of intelligence education, we are excited to partner with the world’s leading firm in training executives in the area of foresight.”

Eric Garland added, “At Competitive Futures, we bring our clients the best possible information. When we need competitor research, there is no finer firm than Aurora WDC when it comes to global primary competitive intelligence. And as the firm moves in the direction of further elevating this profession through training, events, and media production, we could not be more excited to be official partners of Aurora.”

The firms will make their first joint appearance at the Special Libraries Association conference in Philadelphia, June 12 – 15, 2011.

About Aurora WDC:

Founded in 1995, Aurora offers clients of every kind global primary research, competitive and market analysis, monitoring and training services, software and systems consulting, counter-intelligence, integrated program development and a network of third-party solution partners to intelligence teams and their clients worldwide. For more information visit http://www.AuroraWDC.com or call 800-924-4249.

Further thoughts on the past and future of intelligence

Friday, 26 November 2010 09:57 Written by Eric Garland 0 Comments

Since Tim Powell did such a great job summarizing our podcast, it would be a shame not to include his salient points here. This is why he’s such a great interview on the subject of market research, competitive intelligence, and more:

  • Businesses have always wanted and needed to know about each other’s activities.  Until the 20th century, this was mostly handled by direct conversations among business leaders.
  • The conditions that created the need for modern competitive intelligence in the US began to be laid by the anti-trust legislation of the early 20th century.  When businesses were legally prevented from sharing information, they had to devise some other way to obtain it.
  • The mid-century rise of TV as a business force gave rise to one of the immediate predecessors of competitive intelligence – market research.  Companies needed structured information about the world outside their borders, so they could increase the return on their advertising spending.

Read more ...

The future of corporate espionage and security

Monday, 05 April 2010 10:37 Written by Eric Garland 2 Comments

Corporate espionage. Security. Keeping your precious trade secrets from The Bad Guys, whether they be competitors or government agents looking to destabilize your economy.

This. Is. Serious. Stuff! Just ask Washington’s Eamon Javers, who just published Broker, Trader, Lawyer, Spy, about the use of former MI5, CIA, and KGB agents in the corporate wars over market share in the chocolate toy segment. Spies are involved!

He’s even on the Daily Show, the highwater mark of all important information.

The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
Eamon Javers
www.thedailyshow.com
Daily Show Full Episodes Political Humor Health Care Reform

So again, This Is Serious Stuff. Kids, break out your Cold War Mindsets!

This past weekend  I spoke at the George Washington University’s graduate program for high-tech security to discuss the future of intelligence. As the professors expect, I take this from a much more broad perspective, bringing competitive intelligence, futures studies, scenario planning, stochastic thinking, and general irreverence into a bouillabaise we call Intelligence 2.0.

The real news piece here is that I am excited for the next generation of leaders. The dialogue that ensued among these future security professionals was broad-ranging, insightful, and fun. We’ll need plenty of all three in order to meet the needs of organizations that exist in a world of pervasive media, and these young people seem up to the challenge.

Some major points that came out of our dialogue:

  • A command-and-control mindset about information will not fit with a world of social media – the goal will be to limit risk for a certain number of activities, not to funnel all information through one conduit.
  • Asymmetry of analysis will be more important than asymmetry of information – it’s not who collects the most data, but who is the best at deriving insights who will be most effective.
  • A corporate culture of constantly hiring and downsizing employees with decreasing levels of engagement is no recipe for data security – many corporations are begging for their data to hit the wild Internet through shoddy HR practices.
  • The shift to Gen X management will be huge – while Boomers came up on strictly hierarchical, militaristic command structures, Gen X and Y believe much more in sharing information, decisionmaking power, even credit. This will change what “secure” means in the future.
  • Increasingly multinational corporations are turning to nation-state legal apparatuses to enforce their own security needs – even though the economic benefit will not necessary transfer to the nation-state in question. Over time, tension will increase about this issue.

Not bad for a grad school class on a Saturday before lunch, am I right? If these are our future leaders, I couldn’t feel any more secure.

Interview with Arik Johnson on the future of competitive intelligence

Monday, 07 September 2009 02:23 Written by Eric Garland 0 Comments

It is more than enough work thinking about how the world is changing. Exceedingly few people think about how people think arikjohnsonabout the changing world. I’m proud to say I know some great folks who are on the cutting edge of understanding intelligence and decision making. Here, we’ve got a copy of the latest Competitive Intelligence Podcast, the brainchild of August Jackson. This time, he’s interviewing our friend and colleague Arik Johnson of the intelligence consulting firm Aurora WDC, on his view of the present and future of intelligence and its effect on leadership. The interview is broad ranging

  • A new paradigm of intelligence: scarcity of analysis instead of scarcity of information
  • The “perpetual beta” mindset, one of rapidly-changing technology and reduced barriers to entry
  • The next decade of competitive intelligence: CI 2020
  • CI’s evolving role as a mechanism and process to correct for cognitive bias
  • The importance of a customer-centric model in delivering intelligence

It’s a great year to revisit our assumptions on how decisions are made. This is a great discussion to get you kicked off.

CI Podcast 26 with Arik Johnson Play Now | Play in Popup | Download

Competitive intelligence, government acquisitions, and a hallucinogenic future

Friday, 05 June 2009 11:10 Written by Eric Garland 7 Comments

With the bankruptcy of General Motors, our economy has finally hopped over the plane’s wing into the Twilight Zone. Not that this event was surprising to anybody with a cursory interest in money or cars – GM bet its future on the world’s endless thirst for bloated Hummers and Yukons and left quality and disruptive innovation to Asian rivals, all while locked into being America’s largest private provider of healthcare and pensions. You can get six Jack Welches, ten Peter Druckers and those guys who started Google on board and even they aren’t going to figure a way out of that hole. Like any death of a long-sick relative it is still a shock without truly being a surprise. You’ll feel the same way when American healthcare self-destructs and when Social Security cracks in half.

The reason to stockpile peyote and brown acid is not the demise of a for-profit company, which should be a prosaic activity in a capitalist system. You’ll need some strong hallucinogens to deal with how this bankruptcy was done, and what it means. The failure of GM I was expecting; a failure accompanied by an additional thirty to fifty billion of my tax dollars was the pimp slap. Not only is the original “Fortune One” company declaring the death of its business model, now my children and I get to be 60% owners of the company for the foreseeable future. It almost makes me long for the good old days of 2008 when we simply handed bankers hundreds of billions to pay off their bad investments without the need to get seats on the board to protect collective shareholder investments.

The walls began vibrating songs and the chairs began dancing a frentic rumba when a psyche-shaking question occurred to me – How many freaking companies do I own as a taxpayer now? I am a proud owner of Fannie Mae and Freddie Mac, a lovely deal for the 50/50 partnership in which government covers the “loss” part of the equation and private investors cover the “profits.” I get 80% of AIG, those masters of risk management who set the planet on fire by insuring every transaction on Earth from credit default swaps to Mexican cock fights. I have shored up most of the gargantuan banks on the planet through easy loans so big that our inevitable inflation will soon give Argentina, Brazil and Ukraine a hearty, nostalgic laugh. Now, my government has made me a majority shareholder in a automotive company that will need to atomize the oldest and most-established industrial infrastructure in the world before it could ever hope to compete with the supply chains of Korea, China, Japan and India – though not a word has been written to describe the difficulty of this transition.

As a taxpayer, behold the fantastic portfolio of my future prosperity! I will take this group of investments over any crap that Warren Buffet might cobble together! And that guy Soros will soon be proven to be no match for the investment genius of Obama, Geithner and Bernanke!

The drug trip has barely begun, my friends, and the buzz of bailout is now set to become a thrumming, pulsating multisensory experience as this new market moves ahead into the new physics of crony socialism.  There’s no longer any need to believe in gravity, density, or inertia since this new universe is created by executive fiat and is subject to change at any moment. Just consider one question about the moral hazard created in this hallucinatory plane of existence: who is responsible for competitive intelligence for all of these companies that I own?

In order to compete effectively, every company must have a system of intelligence to understand market developments and competitors behavior. This practice varies in sophistication from sending guys to trade shows once in a while to learn stuff, on up to formal intelligence bureaus working in the service of products managers, strategists, and the CEO him/herself. In a modern economy evolving as quickly – and if recent events are any indication, chaotically – making decisions without the benefit of up-to-the-minute data and analysis about the business environment is a sure way to catastrophe. In the world we used to call reality, organizations had a discrete, impermeable layer that separates “us” from “them” and “internal” from “external,” allowing us to look critically at the external world. Intelligence thus permits leaders to understand the future marketplace and take action to insure profitability.

The U.S. Government not only is providing capital to a variety of American industries, it has invested me as an American taxpayer with a majority position in several cases. Moreover, the layer between “us” and “them” is now more permeable than wet Kleenex – since corporations are taxpayers too, Ford’s taxes will make them part owner in GM. Consumers too have multiple interests at stake – buy a new Ford Fusion, and you may watch your investment in GM decline. Buy insurance from a smaller carrier and you may deny AIG, of which you own 80%, of one of the only sources of profit they have to offset their days at the craps table of global finance.

Let’s not forget the government agencies themselves – they are now shaping the market through legislation and regulation, financing the industry through the Treasury’s policy of monitarization, AND acting in the market – ostensibly – to assure the return on the billions of dollars of taxpayer capital they just promised for the coming decades. This is where some peyote may help you squeegee your third eye clean and see into the kaleidoscopic mask of the Bizarro Future. Some major questions loom:

  • For America’s neo-mercantile companies, who collects the data in their search for competitive intelligence?
  • Who does the analysis? The company that led itself off the cliff, or the federal government bureaucrats who have zero understanding of individual market dynamics?
  • To whom do they report first? Cabinet secretaries or CEOs?
  • What kind of information is the most important? Rational, measurable data about the objective business environment, or subjective data about political personalities and their connections to top companies? After all, the new shape of the market seems to have more to do with who had Hank Paulson’s cell number in October of 2008 and who had dinner with Geithner while he was at the New York Fed than it does any macroeconomic trends or intellectual property analysis.

I take it back, leave the hard drugs alone. The coming reality will rival anything that distorted neuronal activity might bring. Remember, this is about the moral hazard of the future. It is with the addition of an automotive company to the national portfolio that we finally complicate American capitalism to an unimaginable degree, like trying solve calculus regressions with ten variables. In a business world created through executive order and maintained through fake federal money, all other players in the market – if they are paying attention – should view future market dynamics with the confusion reserved for a fever dream. It makes competitive intelligence extraordinarily necessary, and partially impossible.

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This is the official trend blog of Competitive Futures, a management consultancy that provides trend research and analysis for business and government around the world. Here, we update you on interesting trends we see as part of our work for our clients.


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