Back once again with the fantastic Pam Atherton on A Closer Look Radio, Eric ties together the disparate topics of locavore restaurants, revolution in Egypt, and fake government shutdowns to what it all means for YOU and your business.
Back once again with the fantastic Pam Atherton on A Closer Look Radio, Eric ties together the disparate topics of locavore restaurants, revolution in Egypt, and fake government shutdowns to what it all means for YOU and your business.
For a decade, our friend and colleague Storm Cunningham has been ahead of the curve on all things green and sustainable – so far ahead, in fact, that his work in restoration and revitalization almost has nothing to do with those overused marketing tropes. Storm’s work declares that if you want a better, healthier, more prosperous world, you don’t sustain what already doesn’t work, you restore places and make them vital. You don’t need to achieve elaborate engineering and magical green algae juice jetfuel to make the world a better place – just start by improving things, right where you, in all ways ecological, economic and social. This can be fixing up houses, improving school systems, restoring aquifers to being healthy parts of the ecosystem – anything that is the opposite of the entropy that plagues our post-industrial world.
In this talk for TedxMidatlantic, Storm has four huge, important messages for the future:
Yup, huge messages. When you’re done with this talk don’t forget to pick up copies of Storm’s two great, in depth books on this emerging discipline The Restoration Economy and reWealth.
Today, the airwaves are filled with advertisements for consumer foods that aren’t simply nourishing but portrayed as practically medicine. A slew of softdrinks are marketed as hangover cures, energy, memory enhancers, cognitive enhancers, help with clairvoyance, and fuel for flight. Fish isn’t just fish, it’s OMEGA-3 FATTY ACIDS. And somewhere along the way, trans-fats replaced “Ebola virus” as the world’s deadliest substance. Is this random or could you see it coming?
Food as medicine was a theme we predicted for 2010 way back in 1999 when studying the future of food and health for a group of global consumer product manufacturers. The world seemed to be at a turning point at that moment, with a number of trends appearing to collide in the decade to come:
For the first time ever man is becoming a majority urban creature. It’s hard to overestimate this change. Since the Fertile Crescent in 10,000 B.C., cities were only a fraction of human population, even if they were the centers of technology and culture. Humans throughout history have been mostly villagers, mountain people, hunter/gatherers.
In 1800 only 3% of humans lived in cities. Most people never saw a city, and the vast majority didn’t trust city folk when they came to town. They earned nasty terms like “city slicker” and “vilain,” which is just old French for “city slicker.”
By 1900, in the midst of the Industrial Revolution, only 6% resided in urban areas. Plenty of economic opportunity was to be had in the fields and in the mines of the countryside. Manufacturing and intellectual work still represented a minority of the jobs available.
Now in 2009, more than half of humanity lives in cities. Upward of 88% of all economic activity happens in cities – and this is increasing. Job opportunities in the countryside are disappearing as the knowledge economy makes physical capital less valuable and makes innovation the main driver of competitiveness.
Not all cities are created equal. Amsterdam, San Francisco, Singapore, Hong Kong, and Paris are monuments to culture, economic vitality, and learning, blessed by sufficient infrastructure and social stability. The urban future also means Lagos, Nigeria, Mexico D.F., Cairo, Egypt, Manila, Philippines, Calcutta, India, and more – cities of five, ten and twenty million inhabitants with critical sanitation problems, insufficient water, crumbling roads, and few jobs for the refugees from even deeper rural poverty.
For this reason Competitive Futures took a closer look at the future of what is likely to be our most common environment, the urban area. Enjoy.
One of the world’s top energy analysts, Gregor MacDonald is firmly calling out the boondoggle of biofuels, saying that young plant growth will never have enough energy content to replace oil in a meaningful way. Now, that doesn’t mean he sees no brighter future for alternatives:
After spending nearly ten years myself studying energy, coal, uranium, natural gas, solar, wind, government policy, and of course the master commodity, oil, I have pretty much come up with a working model for how I think the next decade or two will play out. As for biofuels, they will play no significant role in the world’s energy mix. And while all the other fossil fuels show some possibilities for enhanced use–and here I am thinking mainly of natural gas and coal–I remain committed to oil as the miracle, concentrated energy source that can be increasingly leveraged to build out a future energy architecture. That future energy architecture in my view will have at its core solar energy. Which is kind of a nice story, poetically speaking, because oil itself is ancient solar energy.
Many people right now, most notably James Howard Kunstler, see our economy woes as a reaction to the end of cheap oil. Any growth scenarios in macroeconomics must be seen in the light of the future of energy supply. And if you don’t like growth, then start talking about subsistence and sustainability.
Either way, you’re dealing with coal, natural gas, and oil on the way to solar.
This is the official trend blog of Competitive Futures, a management consultancy that provides trend research and analysis for business and government around the world. Here, we update you on interesting trends we see as part of our work for our clients.
For managing partner Eric Garland's new author and speaker blog, please consult and bookmark http://www.ericgarland.co