Inbound marketing experts HubSpot put together a compelling list of statistics that show why the future customer will require new techniques and technologies, especially social media.
Inbound marketing experts HubSpot put together a compelling list of statistics that show why the future customer will require new techniques and technologies, especially social media.
One of the reasons Competitive Futures is launching its multi-client research project on this is subject is that forecasts show that many executives are unclear about how to go about social media for CRM, and even intend to keep marketing through one-way, context-free media, despite the incredible growth in online social activity.
It is our forecast that this tension between social-savvy customers and social-hesitant businesses will mean that the first companies to evolve their practices will achieve competitive advantages in the years to come.
Check out our white paper, and download our prospectus to see how your company can sponsor this unique foresight project.
When writing scenarios, you must come to terms with the fact that the people in your scenarios will not think like you. Their assumptions on society, technology, economics and politics will come from a completely different set of data than your own. The only way to understand how the future might go, then, is to put yourself in their shoes. This is not easy, but it is the only way.
That said, this is what I heard on TV and in meetings over the last week on the subject of the future of Egyptian democracy:
Sixty-something Cold War-era Policy Guy:
Well, the “fun days” of this so-called revolution are, I’m afraid to say, now over. Now comes the real work, which the people of Egypt are scarcely accustomed to. The Muslim Brotherhood looms in the background, and who knows what the eventual policy toward Israel will be. You know, if you remember the last fifty years, these “democratic revolutions” are usually dangerous and can lead to even worse despotism. And what about regional stability? And what about the Domino Effect?
Yes, the United States has a lot to think about in the coming days.
Thirty-something Egyptian:
I was born in 1980, the year before Mubarak came to power. I have never known any other ruler but he and his secret police. My parents were always in favor of his stability and the initial promise of economic opportunity, but over time things never got any better. My parents generation, if they were lucky, had the opportunity to study in London or Paris, but we seem to be stuck with our lot here.
The only people who have opportunity are those with family connections. Between the police and the bureaucrats, nobody can afford the “baksheesh” require to start a business or find a job. We’re stuck with catering to tourists.
And if you want to speak up? My cousin spent a very, very bad weekend in the basement of the police station for daring to hand out pamphlets about a meeting where they were going to discuss a new political opposition party. He never walked the same again. And you know, he got off relatively light.
Now, fuel and food prices are increasing. The only people who don’t feel it are behind locked gates in million-dollar houses. We had very little, and now we’re losing it.
The only common denominator is Mubarak. He has to go if we are to have a future. I don’t know what lay on the other side, but I know it is time for him to go. We need to a future to live.
The kids in Egypt were not alive for the war in ’67. They weren’t present when the allegiances of Egypt went from Russia to the United States during the Cold War. They know what they know, what they have experienced, and will act from that.
Those making strategic scenarios about what happens next in the geopolitical balance would do well to ask what their assumptions would be if they were born in 1982.
One of the key elements of writing scenarios is accepting that you are describing people of the future who will most likely not share your assumptions about the world. Their society will look and act differently. Technology will solve new problems and cause new complications. They won’t be, in many ways, like you and me. This is scary, because it makes us feel obsolete and more likely to avoid the real implications of where the world is heading. Nobody likes a bracing shot of mortality with their futures work – but that’s what we get.
Don’t believe that your world will one day look foreign? Watch this group of Quebec schoolkids try to somehow fathom the bizarre world that you and I must have inhabited.
What, after all, could this strange, backward group of people been thinking to be playing with this absurdly inferior technology?
Is empire cyclical, doomed to birth, consummation, establishment, decline and desolation? Or are there other futures for large regimes? Can large complex systems create new kinds of future, or are the winds of fate far too strong? Can we predict decline, change it, improve things, create order out of chaos?
Nobody is better at exploring the large questions than Niall Ferguson. This lecture is long and well-considered, not a candidate for viral videohood. Given the subject, that is perfect.
We couldn’t loveĀ Nassim Nicholas Taleb’s work any more here at CompFutures. His book The Black Swan has become an instant classic for its application of scenario planning to financial markets, showing us that humility and constant skepticism are our constant allies when thinking about future. His work shows us that past performance is not necessarily future reality, and that we probably aren’t as smart as we think we are when making predictions about an ultra-complex, superconnected world.
Plus, he called the financial crisis well before 2008. It’s a small group of contrarians who got that one right. (Ahem.)
For a while, Taleb was in a self-imposed media blackout, terribly weary of having expressed the same ideas time and time again about how “eternal growth” isn’t the only scenario nations and companies should expect. Black swans, he contended in endless interviews, were still on the horizon, circling with plans to challenge the orthodoxies of Keynesianism, Hayekian free markets, or any other old fashioned 20th century notions.
With the new round of economic stimulus, bailouts, and other such faith-based superstitious economic rituals, Taleb is back on the scene to discuss why, contra Krugman, debt-based stimulus packages are making us less safe, giving us growth wrapped in a dangerous package of fragility.
A wonderful, weary, frank interview.
This is the official trend blog of Competitive Futures, a management consultancy that provides trend research and analysis for business and government around the world. Here, we update you on interesting trends we see as part of our work for our clients.
For managing partner Eric Garland's new author and speaker blog, please consult and bookmark http://www.ericgarland.co