Inbound marketing experts HubSpot put together a compelling list of statistics that show why the future customer will require new techniques and technologies, especially social media.
Inbound marketing experts HubSpot put together a compelling list of statistics that show why the future customer will require new techniques and technologies, especially social media.
One of the reasons Competitive Futures is launching its multi-client research project on this is subject is that forecasts show that many executives are unclear about how to go about social media for CRM, and even intend to keep marketing through one-way, context-free media, despite the incredible growth in online social activity.
It is our forecast that this tension between social-savvy customers and social-hesitant businesses will mean that the first companies to evolve their practices will achieve competitive advantages in the years to come.
Check out our white paper, and download our prospectus to see how your company can sponsor this unique foresight project.
Competitive Futures is launching a new multi-client research project over the next six months on the future of social media and customer relationship management. This white paper details the insights that lead us to take on this important topic on behalf of our clients.
For a full project prospectus, call us at 877.431.6565 or contact us.
Competitive Futures White Paper: Social media and customer relationship management
This episode of the CompFutures Podcast features Australian futurist Paul Higgins, founder of Emergent Futures. Paul has a fascinating background, a veterinary surgeon who turned toward foresight after a simple ad for a futures studies grad program. In this episode, he describes when executives should think about the future versus tending to execution, how the future of trust will be key to our social institutions, and why Australia is a fascinating vantage point from which to think about global business.
More than ten years ago, we were involved with a study on the Future of the Kitchen 2010 – 2020, in which we forecast appliances using the Internet.
Crazy, am I right? It’ll “never happen.”
This is the fun part of having been in the business of trend analysis, forecasting and scenarios for over a decade. You are around long enough to see what works out and what doesn’t.
Yesterday, the barista at our local Starbucks said, “That Rapture prediction was wrong for everyone but those in Joplin, Missouri.” That seemed like a cryptic comment until we heard the news and saw the terrible photos. Then, later yesterday, one of the most ominous purple and green cloud formations we’ve ever seen crested over Busch Stadium and the Gateway Arch, in front of the large bank of plate glass windows of the new Competitive Futures offices in downtown Saint Louis.
They tell us that April was Missouri’s worst month ever for tornadoes, and that Joplin is the most destructive tornado in history. The mainstream media is tapping into this fear, as per usual, asking why the weather has gone “cuckoo.”
Has weather gone “insane?” Is something happening? Is something wrong? Is something different? These kinds of questions make us at Competitive Futures turn off the television and go searching for long-term trend data to give us, and our clients, some guidance.
Risk management firm Aon has a team of climatologists, meteorologists, engineers and mathematicians that try to answer these questions for the reinsurance industry. Their recent report on global insured-loss weather events tells us that while last year featured the highest average temperatures on record since 1880, the longer-term trends do not indicate a significant change in weather patterns overall.
The trend global temperature is undeniable (National Climactic Data Center)
Let’s check the trends in storm systems elsewhere in the world.
Global tropical systems with winds lower than 74 miles per hour remain around the 25-year average:
Eastern Pacific hurricanes hover around the 25-year average, tracking a bit low in the past few years:
Western typhoons are following similar trends:
Finally, let’s put American tornadoes into that same perspective:
There are clearly some years of sharp spikes in tornado activity in the past decade, but if you look back a quarter-century, a clear trend of more numerous tornadoes is not yet emerging. This year could simply be an outlier. It is far too soon to tell if climate has “gone cuckoo.” The overall trends remain close to the global averages for the past twenty-five years.
This isn’t to say that the scale of the “damage” isn’t on the rise. Look at this graph from Munich Re describing the increase in insured-loss events:
The damages are clearly increasing – but then so is population and urbanization around the world. So when these events come up, they seem to be increasing in impact, since the total number of humans and the gross amount of their assets affected by these events are indeed getting larger. Once again, this does not mean that the world is by definition a more “insane” place to live.
There are two points to add here. First, the total increase in temperature is undeniable, and its future impact is poorly understood. This is why insurance companies all around the world are vigilant about the trends in these very kinds of events. We will be revisiting these issues constantly in the decades to come.
The second point is the human element to these disasters. We should be in awe of the destructive power of nature. We should mourn the dead and tend to the homeless. It was ever thus with humanity, constantly in the hands of the Gods.
Yet as leaders, we must think clearly about the actual trends at play.
This is the official trend blog of Competitive Futures, a management consultancy that provides trend research and analysis for business and government around the world. Here, we update you on interesting trends we see as part of our work for our clients.
For managing partner Eric Garland's new author and speaker blog, please consult and bookmark http://www.ericgarland.co