Two events in Europe point to a significant industrial trend: Using lots of energy simply isn’t hip.
First, an experimental plane just launched from Switzerland without any fuel on board – the Solar Impulse.
Second, Daimler (having lost weight and colored its hair and bought a new wardrobe following its breakup with Chrysler) and Renault-Nissan signed an alliance in Brussels to make small, energy-efficient engines destined for a variety of innovative, small vehicles destined for city living.
Meanwhile, General Motors failed to find a buyer for Hummer, the symbol of energy-guzzling American military triumphalism.
None of this is “green” business – it’s purely in line with the emerging reality of energy scarcity.

