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Category: Culture

Corporate profits: business-as-usual in America, with a twist

Monday, 25 April 2011 10:39 Written by Eric Garland 1 Comment

This chart says some interesting things about the post-2008 business world in America. Specifically, it screams that if you are involved in business, the world probably looks very different than it does if you are a teacher, a carpenter, a senior depending on fixed income, or a new grad looking for work.

Over the past 30 years, there have been ups and downs, but if you are a publicly traded large company, you can definitely expect more than five percent return on your capital, and often you can expect much more than the average investor. But what really interests us is that in the post-2008 world of crazy gloom and doom and bailouts – the profit margins look like we’re in a golden age.

Corporate profit trendsAsk the average American, the consumer on whom this success is supposedly based: Are we in a golden age? Does it feel like we’re in a golden age?

Most systems depend on there being a shared sense of meaning. Post-War American success was shared by a broad range of people on the socio-economic spectrum, many of them recent immigrants. The notion of free markets succeeding over a communist enemy provided a certain cohesion to the narrative of what was happening. Are we getting richer? Well, we have a better system and we’re all prospering.

What does this system say about us? Does it make sense? Does it speak to a variety of people?

The future is watching the Cosby Show and Cheers

Thursday, 13 January 2011 10:57 Written by Eric Garland 0 Comments

Back in the ancient days of, say, 1996 – back when we were erecting large stone monoliths in honor of the various tree gods in exchange for their mercy during the winter months – there was this strange superstition that one should pay authors and musicians and filmmakers for individual copies of their work. You got to “own” these copies and you were able to listen or read or watch anytime you wanted. Some people even got rich from this business of selling copies of artistic work.

Bizarre, isn’t it?

Now we have a host of digital music services that offer unlimited music for fractions of a penny per listen. But even stranger, we now even have things like Grooveshark which work like the original, gangster, Wild West, lawless version of filesharing circa 2000 – only prettier and easier to use. I’m listening to it now. It is positively baffling how well it works and how free it is.

We have entered into an age like no other, in which a human being born today will essentially have unlimited entertainment from the artistic output of a number of centuries available anywhere he/she goes, and for free.

Future generations will be able to spend a year watching situation comedies from the year 1985 – in real time – commercials and all – available for free in some far off Burbank computer server. Next year, do you want to do nothing but listen to Dixieland jazz and Glenn Miller-era swing? No reason not to. When you have finished, you can read every book published in Scotland in 1820 while listening to Creedence Clearwater Revival. Don’t forget to tune in for our free streaming marathon of Greek and Albanian soap operas! Followed by 2000 straight hours of the Manga Channel, a specially curated webzone for people who love extreme tentacle-centered Japanimation.

And not a dollar will change hands.

Let the implications of that development sink in. It means a lot for how future generations will act.

The distraction economy: 200 million minutes a day of Angry Birds alone

Friday, 07 January 2011 10:04 Written by Eric Garland 0 Comments

Angry Birds sold 50 million copies and represents 200 million minutes a day of play around the world. That’s pretty compelling for a simple game of vengeful canaries and malevolent piggies.

As the Consumer Electronics Show gets mad press, I can’t help but think how much of this “distraction economy” is not economic in the sense of strategic forces: mining, energy, manufacturing, healthcare. And yet it represents a significant amount of the media oxygen these days.

Is distracting humans the big business of the future?

Music’s digital decade

Monday, 04 January 2010 19:37 Written by Eric Garland 0 Comments

Music Digital DecadeCourtesy of Forrester Research, a great graphic describing the innovation of the music industry, from 25 billion euros in 2000 down to 10 billion euros today.

Competitive Futures has been using the music industry as the poster child for strategic disruption since the beginning of the decade. I remember discussions with music executives around the turn of the millennium. Mostly, they were caught in the “moral” indignation of “kids” “stealing” music when they should be paying $18 (closer to $30 in Europe!) for static music media.

My favorite discussion was with an industry exec who attempted to sell me on the notion that “Compared with going to the movies, which is $8, a CD is a great investment because you can play it again and again. It probably should be $100 or something.” Nice. Try.

The conclusion: just because you don’t want to face reality doesn’t make it have less impact.

Auto-Tune, Internet memes, and future trend analysis

Wednesday, 25 November 2009 09:38 Written by Eric Garland 0 Comments

It’s Thanksgiving week here in the United States, and I am very grateful to have found a video clip that features three of my favorite things:

  1. Music technology
  2. Weird Al Yankovic
  3. Analytical tools to understand trends

You’ll admit, the Venn Diagram of such varying interests have a tiny intersection, so personally I’m going to enjoy it.

Here’s why the story of Auto-Tune is of interest to intelligence and decision making types. There’s nothing particularly universal about the software itself – it’s a “plugin” used for digital music production for the correction of vocals. If you sing out of tune, Auto-Tune drags you back into A440 pitch, using effects that range from imperceptible to robotic. As of 2009, the term “Auto-Tune” is a verb, and adjective and an Internet meme, for the reasons given in the video below. Unbeknown to the masses who know the effect through artists like T-Pain and The Gregory Brothers, the effect has been in use since 1997. Only now has it come to the cultural forefront. Why?

  • Evolution of Auto-Tune from hardware to a software plugin usable with digital audio workstations
  • Drop in price of Auto-Tune
  • Increase in processing power and bandwidth of computing and the Internet in general
  • Proliferation of free social media sites such as YouTube and MySpace

In short, the technology got cheaper, easier to use, and easier to distribute. This has led to the proliferation of an “Internet meme,” an idea that virally spawns a burst of creativity around the world on the same theme. What I love about this video from Rocketboom is their description of the four stages of an Internet meme, offering us a certain level of predictability for future memes. The stages are:

  1. Introduction
  2. Overexposure
  3. Parody and remix
  4. Equilibrium

You may not connect Lolcatz or dramatic chipmunk with economic forecasting or product management, but at Competitive Futures, we see significant similarities. Short-term fads and memes regularly invade the public consciousness, and as a decision maker you must understand their dynamics. Is green business a meme created by the media, or is it driven by structural factors? What about “ethical business,” is that just a popular reaction to the scandal in the financial world, or a development in the world of management? Is “collaboration” a marketing meme to describe the same old information technologies, or is it truly a driver of business value in the next decade?  We recommend that you collect a variety of data-driven trends to help your analysis – preferably trends that are under-reported and thus immune to the dynamics of Internet- or media-driven memes.

While you consider such heady stuff on the way into a long weekend, think it over with the Gregory Brothers, the world’s most awesome political-remix-Auto-Tuners:

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About the blog

This is the official trend blog of Competitive Futures, a management consultancy that provides trend research and analysis for business and government around the world. Here, we update you on interesting trends we see as part of our work for our clients.


For managing partner Eric Garland's new author and speaker blog, please consult and bookmark http://www.ericgarland.co

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