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Category: Communications

On the future of transparency

Thursday, 20 January 2011 10:14 Written by Eric Garland 0 Comments

There are billions of devices able to transmit data in huge (by today’s standards) quantities. Trends say we will make more devices, cheaper, more powerful and give them to a higher percentage of the seven billion human inhabitants of this planet.

This guy Julian Assange has certainly had a big impact, but he is only one man. Let us assume that some government decides to neutralize him through prison or assassination.

The age of transparency will still be just begun. The risks to data security will likely only increase as the number of avenues to transmit information increase.

The only response? Make sure what you say behind closed doors has at least a passable resemblance to your press releases.

Rebirth of the “made in America” brand

Friday, 09 July 2010 12:28 Written by Eric Garland 1 Comment

Most consumer purchases in the United States, large and small, involve reading the tag “Made in China.” Everywhere. Everything. Baby toys, shower curtains, plastics of any sort, iPods, furniture – it seems lately that the only thing in America that isn’t made in China is AMERICANS. Maybe we’ll even figure out how to outsource that…

A tip for trend analysis – every major trend has a counter trend. The megatrend of Asian manufacturing is now leading to a powerful counter trend of repatriating operations to America, or at least to make it look like it’s a key component of your brand.

You can see this movement in the “manifesto” commercial for the new Jeep.

Will others competitors follow along?

Cisco and Google to converge at the tablet computer

Friday, 02 July 2010 13:24 Written by Eric Garland 0 Comments

First, a headline from the Motley Fool: Cisco Taps Google for an Office Assault. Sounds serious. We think it is, too, and for a variety of reasons.

You may notice that the tech sector has been experiencing a wave of mergers and acquisitions, all angling to find a future of profitability in a world where our information needs all converge into multi-use devices and mobile infrastructure. Whether it’s smart phones, search, or telepresence, it seems that when one megacompany is involved, they are ALL involved.

Just consider the short- and long-term implications of the Cisco Cius – a Google Android-run tablet computer that will allow entreprise-grade video, video and data collaboration.

Business-wise, does your company just specialize in one form of telecommunication? You had better have a serious commitment to a special niche – finance, healthcare, defense, or other – because the mass market will be eaten by some very, very large players.

In terms of business communications, email, phone, and video will finally come together into one smooth package. Meetings will be infused with all kinds of rich content. Quick email messages (so easy to misconstrue!) will likely be replace by short video bursts in which your facial expression will be transmitted along with your words! Collaboration between colleagues around the globe will finally become easy enough to make telecommuting more of a reality than ever.

In this is just one device – think of what lies ahead in the next ten years, both for the companies involved and for those who will use these products and services.

Rupture! from Michel Cartier

Wednesday, 31 March 2010 12:06 Written by Eric Garland 0 Comments

I have no idea how I managed to miss this incredible video for so long:

Are You Ready for the 21st Century ? from Michel Cartier on Vimeo.

A video compression standards war

Friday, 05 February 2010 20:37 Written by Eric Garland 0 Comments

Yes, it sounds dorky, but these are the weak signals that portend the coming revolution in telepresence.

Will h.264 prevail? What about Ogg Theora? This may seem like a strange debate for anyone not deeply involved in technology analysis for enterprise-quality video, but consider Cisco’s recent purchase of Tandberg, Logitech’s purchase of strange bedfellow LifeSize – there is a clear megatrend for video becoming a mission-critical technology for running businesses and keeping in touch with friends.

But many chess pieces are about to be moved. Check it out.

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About the blog

This is the official trend blog of Competitive Futures, a management consultancy that provides trend research and analysis for business and government around the world. Here, we update you on interesting trends we see as part of our work for our clients.


For managing partner Eric Garland's new author and speaker blog, please consult and bookmark http://www.ericgarland.co

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