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Your refrigerator has its own email account

Wednesday, 17 August 2011 11:23 Last Updated on Wednesday, 17 August 2011 11:25 Written by Eric Garland 2 Comments

More than ten years ago, we were involved with a study on the Future of the Kitchen 2010 – 2020, in which we forecast appliances using the Internet.

 

 

 

 

 

 

 

 

 

Crazy, am I right? It’ll “never happen.”

This is the fun part of having been in the business of trend analysis, forecasting and scenarios for over a decade. You are around long enough to see what works out and what doesn’t.

Tags:  consumer goods, forecasts, home electronics
This entry was posted on Wednesday, August 17th, 2011 at 11:23 am and is filed under forecasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • http://twitter.com/robinstacpoole robin stacpoole

    Well, I am impressed.  I have met a number scenario analysts and this is the first time I have seen one who has the courage to “look back on his look forwards and learn”

  • http://www.ericgarland.co ericgarland

    This one is easy – it tells the story of something we saw coming correctly. If you want real intellectual honesty, next year will be the tenth anniversary of a project on the future of nanotechnology that, if we had actually launched it, would have been completely wrong. We fell victim to “Amara’s Law,” that says people overestimate the effect of technology in the short-run, and underestimate it in the long run. That story will be even more useful – a cautionary tale.

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This is the official trend blog of Competitive Futures, a management consultancy that provides trend research and analysis for business and government around the world. Here, we update you on interesting trends we see as part of our work for our clients.


For managing partner Eric Garland's new author and speaker blog, please consult and bookmark http://www.ericgarland.co

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