Comments on: Small companies adding value: the rise of microbrewing http://blog.competitivefutures.com/2010/01/27/small-companies-adding-value-the-rise-of-microbrewing/ Trends, forecasts, scenarios, opinions on the future Sun, 13 Nov 2011 13:36:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: ericgarland http://blog.competitivefutures.com/2010/01/27/small-companies-adding-value-the-rise-of-microbrewing/comment-page-1/#comment-387 ericgarland Thu, 28 Jan 2010 01:55:27 +0000 http://blog.competitivefutures.com/?p=1302#comment-387 The sales are telling the story - up 25 and 35 and 50% year over year! The sector has been over 10% YOY growth for more than a decade - though from a VERY small base compared to macrobrews.<br><br>Forget numbers, though - this is about social connection and fun. Humans are creative and seek social interaction. What better way than through creating your own beer? It's all at once primitive, civilized and modern. Did I mention tasty? The sales are telling the story – up 25 and 35 and 50% year over year! The sector has been over 10% YOY growth for more than a decade – though from a VERY small base compared to macrobrews.

Forget numbers, though – this is about social connection and fun. Humans are creative and seek social interaction. What better way than through creating your own beer? It's all at once primitive, civilized and modern. Did I mention tasty?

]]> By: markjsr http://blog.competitivefutures.com/2010/01/27/small-companies-adding-value-the-rise-of-microbrewing/comment-page-1/#comment-386 markjsr Thu, 28 Jan 2010 01:35:46 +0000 http://blog.competitivefutures.com/?p=1302#comment-386 Great insight. My son is a home brewer. In mid-2008 when I visited Sacramento (2 blocks from the governator), there was a boutique microbrewing restaurant where a party of friends could meet, taste a few samples, start a custom batch, and come back in a couple of weeks to bottle their beer. It resulted in 1/2 dozen cases for family and friends. I think it also signals a resurgence in cottage industry and a return to older "crafts". Perhaps even a roots movement of sorts. Great insight. My son is a home brewer. In mid-2008 when I visited Sacramento (2 blocks from the governator), there was a boutique microbrewing restaurant where a party of friends could meet, taste a few samples, start a custom batch, and come back in a couple of weeks to bottle their beer. It resulted in 1/2 dozen cases for family and friends. I think it also signals a resurgence in cottage industry and a return to older “crafts”. Perhaps even a roots movement of sorts.

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