American political spending tops $1 billion – what it means for business
Throughout the past decade, Competitive Futures has been forecasting an increased role in “government relations” and lobbying for many major industries. The pharmaceutical industry has increasing reliance on governments, who are far and away their biggest customer. The increased prevalence of Asian manufacturing has made trade regulations a bigger factor in competition. Of course, this has finally gone into overdrive this year, as governments have begun buying majority stakes in a variety of critical industries.
It should be no surprise then that political advertising in America hit $1 billion this year. Competition is becoming increasingly about policies and who is making them, less about any notion of a free and functioning market.
In addition to competitive intelligence, you need political intelligence to complete your view of strategic scenarios.
Comments
About Eric Garland
Eric is one of the world's pre-eminent thoughtleaders in forecasting and strategy. He helps leaders of business and government make critical decisions about their futures.New project: Manufacturing 2020!
Competitive Futures is
proud to announce a new research project on the future of manufacturing in North America through 2020. Download a prospectus today and learn where to invest for the next decade.Get Eric's blog delivered!
Connect with us
Read Future Inc.
Learn
a time-tested, profitable method of discovering business opportunities in the future with Eric Garland's groundbreaking Future Inc: How Businesses Can Anticipate and Profit from What's Next, available at Amazon and fine independent booksellers.
