AT&T ads from 1993 describe services we use today
Further to our series of “Forecasting Works” blog posts, dig these ads for AT&T from 16 years ago, 1993. They forecast, based on their own knowledge of technology and some educated guesses:
- E-books
- Telepresence
- EZ-Pass digital toll collection
- Online concert ticket sales
- In-car GPS navigation
Were they completely accurate in these visions? Not entirely, but you’ll have to admit that it is all frighteningly close.
They engaged in a rational process of thinking about the impact of current trends, and it helped light the way.
You can do likewise.
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