Further to our series of “Forecasting Works” blog posts, dig these ads for AT&T from 16 years ago, 1993. They forecast, based on their own knowledge of technology and some educated guesses:
Were they completely accurate in these visions? Not entirely, but you’ll have to admit that it is all frighteningly close.
They engaged in a rational process of thinking about the impact of current trends, and it helped light the way.
You can do likewise.
This is the official trend blog of Competitive Futures, a management consultancy that provides trend research and analysis for business and government around the world. Here, we update you on interesting trends we see as part of our work for our clients.
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