• Home
  • About
    • About Competitive Futures
    • About Eric Garland
    • News
  • Case studies
    • Competitive strategy
    • Economic development
    • Opportunity assessment
  • Services
    • Research
      • Technology foresight
      • Future customer profiles
      • Competitor positioning
      • Investment due diligence
    • Training
      • Future Intelligence course
      • Real Forecasting
  • Media
    • Best practice reports
    • Books by Eric Garland
    • Articles by Eric Garland
    • Podcast episodes
    • STEEP Reports
    • Presentations
  • Blog
  • Contact

The Do-It-Yourself Future

Thursday, 27 August 2009 09:21 Last Updated on Thursday, 27 August 2009 09:21 Written by Eric Garland 4 Comments

The vast majority of the media reported economic activity only in terms of gigantic institutions and abstract numbers. We hear about the Federal Reserve, the Treasury, and the rates they charge mega-banks to borrow imaginary money. We hear about unemployment rates, though those statistics rarely include those underemployed, running their own business, or those who don’t participate in society enough to work at a company. Then we hear about the stock market indexes, which is a tabulation of what a tiny group of gamblers in New York, Tokyo, and London were willing to hypothetically pay to own a chunk of some companies’ future earnings. (Actually, it’s not even gamblers, but computers programmed to think like gamblers.)

You may notice, that at no point have you heard about people. Your friends and neighbors and not covered by this analysis. When you provide each other child care, it doesn’t hit the books. Build a barn yourself out of lumber you purchased directly from a mill? GDP will go down. Start a foreign language club? Sorry, it’s not educational sales, and we don’t count that. Grow your own food and eat it? Sure, you may be eating delicious food and cutting your risk of heart disease and diabetes, but all you’re doing officially is taking potential revenue away from companies we measure (and tax.)

When we don’t measure this activity, it’s hard to tell when a trend is happening. When I need help getting reliable trend data, I do what every good analyst should: I go and ask my Dad.

garden2003 compMy father still lives in our hometown of Rutland, Vermont. Yes, yes, I know you’ve been skiing nearby, and it’s quite lovely. Well, the state nearby is lovely; the town is generally on hard times. Due to a completely nihilistic policy of zero economic development, Rutland, and indeed most of Vermont has shed jobs at a terrifying rate. (One of the local heads of economic development once confided to me that what the place needed was more gift shops, “So the tourists really know we’re ‘open for business.’”) Average age of the county is around 53. The kids are gone to Boston and New York and Washington in search of work, except for those who make up our growing heroin problem. Those kids are hanging out near the collapsing downtown of boarded-up former retail space. Pretty bleak, really.

Except my Dad has never had it so good. He’s running the local farm and garden store, and after surviving an onslaught from Home Depot, Tractor Supply, and Wal-Mart (retail stores designed for MUCH larger markets) he’s having his best years ever. The reason: GARDENS. As soon as that economic disaster hit and fuel oil went through the roof, Vermonters wasted no time in getting back to their birthright of bringing up their own food in our frigid, rocky soil. Speaking as a native Vermonter, when you tell us we’re headed back to the agriculture age, threatening some scary pre-industrial nightmare, it just wasn’t that long ago for us. The last town in America to receive rural electrification was Victory, Vermont in 1967, about five miles east of where I grew up.  The idea of a 19th century lifestyle is simply not that terrifying for Vermonters.

Today, despite the meeting in Jackson Hole, Wyoming declaring the whole financial crisis “over,” people in Rutland are still planting gardens, chopping logs for firewood and going back to more self-reliance. This is good news, the sign of a civilization that may not crumble over some fruity derivatives sold by financial companies that didn’t understand them either. In the end, the word economy comes from the Greek for “how you run your house.” Our major institutions sure help run the larger picture, gluing together discrete economic activity into a global picture that could ostensibly be managed. In the end, gardens are necessary and they aren’t. With all the scandal and backroom dealing and intrigue, it’s comforting to know that when push comes to shove, people can and do plant their own gardens, look after each others’ kids, build each others’ houses. The fate of central banks are not the fate of people in general. This should give cause for optimism.

This entry was posted on Thursday, August 27th, 2009 at 9:21 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • Will

    Favorite bit from this, “This is good news, the sign of a civilization that may not crumble over some fruity derivatives sold by financial companies that didn’t understand them either”

  • http://www.competitivefutures.com/blog ericgarland

    I am waxing a bit conspiratorial on the creation of this narrative. The media, as well as the heads of many institutions tried to make it seem like the collapse of our banking system was somehow our fault and our problem. I mean, how many of your neighbors actually bought up a credit default swap? How many of your family members are allowed to borrow 35 times their own income? Lots of people bought houses with big kitchens they couldn't afford, but they didn't wreck the currency per se.

    In many ways, last fall's freak out was created by the banks and the banks alone. And now it's been fixed, miraculously, by Bernanke and the banks alone. What do we have to do with it?

    My point: Humanity is as kind and clever and tragic as it ever was. We have real problems: aging populations, water shortage, climate/ecological change – but the global banking sector is largely a fictitious problem, governed by the rules of fiction. So I think people should literally mind their own gardens. It's real and tangible. This will keep us thinking and inventing.

  • Will

    Favorite bit from this, “This is good news, the sign of a civilization that may not crumble over some fruity derivatives sold by financial companies that didn’t understand them either”

  • http://www.competitivefutures.com/blog ericgarland

    I am waxing a bit conspiratorial on the creation of this narrative. The media, as well as the heads of many institutions tried to make it seem like the collapse of our banking system was somehow our fault and our problem. I mean, how many of your neighbors actually bought up a credit default swap? How many of your family members are allowed to borrow 35 times their own income? Lots of people bought houses with big kitchens they couldn't afford, but they didn't wreck the currency per se.

    In many ways, last fall's freak out was created by the banks and the banks alone. And now it's been fixed, miraculously, by Bernanke and the banks alone. What do we have to do with it?

    My point: Humanity is as kind and clever and tragic as it ever was. We have real problems: aging populations, water shortage, climate/ecological change – but the global banking sector is largely a fictitious problem, governed by the rules of fiction. So I think people should literally mind their own gardens. It's real and tangible. This will keep us thinking and inventing.

About the blog

This is the official trend blog of Competitive Futures, a management consultancy that provides trend research and analysis for business and government around the world. Here, we update you on interesting trends we see as part of our work for our clients.


For managing partner Eric Garland's new author and speaker blog, please consult and bookmark http://www.ericgarland.co

Get trend updates sent to your mailbox

Enter your email address:

Delivered by FeedBurner

Sign up for the CompFutures Trend Report

Trends we’re tracking

Tags

agriculture analysis bailout bailouts banking banks business development business models California China competitive intelligence debt disruption Economic Development Economics economy education Energy Entrepreneurialism Facebook finance financial crisis forecasting forecasts foresight future Futurism Greece healthcare intelligence leadership Media mergers mindsets music oil petroleum psychology publishing Retail scenarios social media social networks strategy urbanization
Podcast powered by podPress v8.8.10.12