I just caught wind of some futures studies going on in the Netherlands, examining the twenty year future of some of their towns. I especially liked this video, showing three distinct futures for the town through animation. This is a very compelling way of actually showing people what you mean when you discuss abstract trends as well as potential policy responses. At the end of the day, futures studies are about showing decision makers and stakeholders the possibilities, empowering people, far more than “predicting” the future.
How can you make your ideas more attractive? How can you make a compelling case for change? Think of different ways to tell your story.
This is the official trend blog of Competitive Futures, a management consultancy that provides trend research and analysis for business and government around the world. Here, we update you on interesting trends we see as part of our work for our clients.
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