Great column from Andrew Keen regarding the different business models represented by Twitter and by the rest of Media 2.0.
He points out, correctly, that Twitter values attention, while advertising only values the likeliness of people to purchase something. You can do whatever you would like with attention: start a political movement, encourage sales, provoke conversation. Advertising is measured solely by the likelihood that the target market will open their wallet.
It will be interesting to see what business model Twitter ultimately chooses. At some point, they will need to ask people for money.
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