Back a few years ago, I did a study on the future of water. I know, I know, nanotechnology sounds sexier, but at the time, the whole bottled water craze was starting to hit. The clients made water infrastructure – pipes, taps, filtration systems – and they wanted to know how this would impact them. One of the major trends we ran across was the rise in "functional foods" – food and beverage products with added minerals, vitamins, maybe even pharmaceuticals.
Since then, much of what we forecast has come to pass, especially the development of the energy drink market. These drinks have been so successful you start to think, "are we pushing the whole stimulation thing a little too far? How much energy are we supposed to have, anyhow?"
The answer is below. These are the two funniest things I have ever seen on the subject of energy drinks or ANYTHING else for that matter:
This is the official trend blog of Competitive Futures, a management consultancy that provides trend research and analysis for business and government around the world. Here, we update you on interesting trends we see as part of our work for our clients.
For managing partner Eric Garland's new author and speaker blog, please consult and bookmark http://www.ericgarland.co